I’ve decided to join Frankly Real Estate. Let me tell you why:
1. Frankly Real Estate, Inc. is on the cutting edge of technology. In fact, I had started sending some of my clients to the FranklyMLS web site to search for homes long before I considered switching companies. I think it is simply the best site out there for locating a home because it includes so much information that is just not available anywhere else. For example the price history of each house, comments from other buyers and buyer’s agents allowed on each listing, google street view right on the listings, and the ability to parce the data using a spreadsheet.
2. The company has a simple effective philosophy. Give clients, and the public access to the information and tools they need to navigate the real estate jungle and your business will thrive. I’ve seen the results of that philosophy in the last week since changing companies. Clients that I’ve met have been excited to work with a company like that. Frankly clients are extremely well informed about the market, short sales, negotiating techniques, and various pitfalls in the home-buying process through the excellent Frankly Real Estate Blog. I expected that to be true, but I’ve been impressed by the extent of it.
3. The broker/owner at Frankly Real Estate is Frank LLosa. He is the most innovative real estate person I have met in my 14 years in this business. I have known Frank for about a year, and our relationship has been one of exchanging ideas. My real estate practice has grown in quality in the past year, and much of that has been from ideas Frank has given me such as the FranklyCRA and the very ethical practice of negotiating commissions with buyers upfront. He is also constantly asking for and listening to other people’s ideas. There is no complacency here.
4. Excellence Comes Standard. This is on the company logo, but it’s also lived out. One time, Frank gave me some ideas on how to take better pictures of houses I was listing. So I tried his ideas out and thought I had taken by far the best pictures I had ever taken. I sent them over to Frank to see what he thought. He pointed out in one room that I had left a lamp off. and in another the light on the fan was not on. I pointed out that overall they were really good pictures. He thought I should retake those rooms, because….Excellence Comes Standard(this is a good link!). That was the first day I went over being part of this company in my head. There is nothing better than working in an atmosphere where our best is expected every day. That is the kind of place I want to be.
Written by Jeff Royce of Frankly Real Estate, Inc., 703-585-5663